Collection: Pure linen bedding

Pure linen is a 100% cotton bed linen line that is not painted. The product is put on the market with the pure color of cotton. The bleaching process is also skipped. 100% cotton, 100% soft bedding with the warm color of natural cotton. Less processed and therefore more sustainable. Order your unprocessed cotton bedding here.

Pure linen Eco

Discover our entire pure linen collection. Ultimate softness, not bleached, the pure color of real cotton.

Eco

Flip flops

Discover our unique collection with the pure color of cotton. The bleaching process is also skipped. That is why we have a sign with "No Bleach" on the label. And of course the label is not made of polyester, but made of 100% cotton (there is no polyester wire in this towels line). The formats are comfortable, but not lavish.

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No bleach No color

Eco

Bathrobes

Not bleached bathrobes, and it seems softer than the cotton we know. Pure softness and pure comfort for your guests.

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Eco

Bedding

Pure linen bedding can be that soft. Cover your beds with our pure linen line and all your guests will relax.

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So soft, so pure, pure nature, Pure linen

Pure Linen

A 100% cotton bath linen line that is not painted. The product has the pure color of cotton. The bleaching process is skipped. That is why we have a sign with "No Bleach" on the label. And of course the label is not made of polyester, but made of 100% cotton (there is no polyester wire in this towels line).

It was decided to save material where possible. Pure Linen is a sober label, where we make the best and sustainable possible product together with nature and our partners.

Cradle to Cradle

The first step was to omit color and pale, the second step was the use of recycled cotton, organic cotton or other better alternatives such as Tencel (made from Eucalyptus fiber). The final goal is a completely cradle-to-cradle product line. So this goes further than just bath linen.

That the cotton industry has a large carbon footprint is clear to everyone. It is clear to all of us that the use of linen products in hospitality and wellness must green. Fortunately there are many initiatives in the field of sustainability, but often when it comes to pricing, this appears to be a threshold for the hotelier.

That is why we will look at sustainability differently. Simple, accessible and without the standard certifications. No Window Dressing, but do step by step and in a sober way what is possible in order not to stand still and continue to work step by step to a low footprint.
We will draw sustainability over the entire width of the range, so also hotel bed linen, hotel beds, and more.